The Blair Years (2) by Alastair Campbell, 2007
There were a few additional observations I wanted to add to my earlier review of Campbell’s fascinating diaries of the years he spent as Tony Blair’s press secretary, from 1994-2003.
One of the contentious policies the Starmer Government has been pursuing since the 2024 General Election is the levying VAT on the fees paid for private education. Campbell always was to the left of Blair on educational issues, advising him against sending his kids to the grant-maintained Oratory school, and he is a strong supporter of the current Government’s plans. This policy idea was originally floated in the early years of Blair’s leadership prior to him becoming Prime Minister – and when it came up he killed the idea stone dead without any debate. He considered it a tax on education and could not understand why any Government would even consider the idea. To him it was unthinkable. I mention this point simply to underline the fact that while the Starmer Government is obviously very far to the right of the policy positions taken during the Corbyn years, there remains some important differences between its policies and those of New Labour. Blair would never have countenanced something as radical as VAT on school fees – Starmer is pushing ahead with the idea despite a lot of well-resourced opposition and limited evidence that the policy is causing the party some electoral damage. In other words he is probably doing it because he believes it is the right thing to do, not simply because it is politically expedient.
The second point that I originally overlooked is an exchange Campbell shares (page 101) between himself and Mo Mowlam, at the time a shadow minister for Northern Ireland, who was to go on to play a key role in the Good Friday Agreement. At the time the Labour Party, still in opposition, was rocked by Harriet Harman’s controversial decision to send her children to grammar school. Campbell’s role as always was to ensure all Labour MPs stayed on-message and defended the party line, whatever their personal feelings on the issue. He recounts his version of events:
“We were still struggling to get anyone to defend her (Harman) on TV, but eventually I persuaded Mo to do it, only half jokingly saying that if she didn’t I’d reveal her stepchildren were at a public school.”
This is horrendous. A Shadow Minister is forced to go on television to defend a position she doesn’t agree with because otherwise a party official will expose damaging information about her family to the media. This isn’t a half-joke, it’s blackmail. The fact that Campbell thought it acceptable to include in this book – presumably to show how far he was prepared to go to support Blair – is appalling, and makes one wonder what dark arts and deviousness were left out.
Finally, during the 2024 general election campaign it was hard to find a single commentator not referring to Labour’s ‘ming vase’ campaign strategy. The phrase was used so relentlessly that it almost lost all meaning, so I was struck by the fact that the phrase is first recorded in these diaries. It isn’t just an echo of the New Labour strategy, it is the New Labour strategy.
“TB told me about his last dinner with Roy Jenkins at Derry’s….” I see you Tony, as someone carrying an exquisite, beautiful. hand-painted vase over a slippery floor and as you proceed across the floor, vase in hand, you can see your destination and you can see the likes of Harriet Harman and Clare Short lunging towards you, and you don’t know whether to run or tiptoe”.
In this original version of the strategy, it’s not the leadership who are going to drop the vase – instead they might have it struck from their hand by outspoken or clumsy Shadow Ministers or party spokespersons. So the strategy is not simply one of taking no risks, but also of shackling any Shadow Ministers seen as likely to say something out of turn. Roy Jenkins was a progressive Labour Cabinet Minister in the sixties and seventies, but had done his best to destroy the party in the eighties by setting up the SDP (which was to eventually merge with the Liberal Party to form the Liberal Democrats). You can interpret the fact that Blair adopted him as one of his senior (albeit unofficial) advisors as either evidence of Blair’s willingness to think outside the box and break rules, or of his innate conservatism.
The diaries were a mine of interesting insights such as this into both the Blair years themselves and their reflection in what might one day be called the Starmer years. Or maybe not.


